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Technology Deep Dive: Driving Behavior Change through Dynamic and Personalized Incentives
Behavior change requires more than a mindset shift. Our MaaS platform’s use of dynamic and personalized incentives is tailored to individual preferences and interests. The following overview and case study show how it works. Overview Metropia's behavior change approach is designed to be progressive and incremental, guiding users through a series of steps to encourage sustainable transportation choices. The journey begins with a loyalty program that focuses on fostering user e


BART Perks 2 Program
In an effort to reduce train car overcrowding in the Transbay Tube and throughout the system at large, BART deployed the first test phase of its ambitious FTA-funded Perks program in September 2016.
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