Privacy Policy

Effective date: August 5, 2014

At Metropia, Inc. ("Company", "Metropia", "we", or "us"), we take your trust and your privacy seriously, and our goal is to help safeguard your privacy while providing you with the best possible experience using our Metropia mobile service. This Privacy Policy describes the collection, use, disclosure and protection of personal and other information about you received or generated by us when you use or interact with our website at (the "Site") and our other websites, as well as all applications and other services (collectively, the "Services") offered or made available by us at the Site or through corresponding sites on social media outlets (such as through a Company Facebook page) or through corresponding applications on mobile devices. By using or accessing the Site or other Services or otherwise by submitting information to Company, you consent to this Privacy Policy.

What Information Do We Collect?

  • All information you submit through forms and similar methods in the Services, including your user registration account information, email address, location address, route, trajectory, origin and destination of planned trip, your favorite contacts, your favorite lifestyle, and saved route for arrival time and location based service notifications (collectively, “Personal Information”)

  • All user feedback you submit to our user community, the time and date of your report, and the details of the report

  • The real-time geographic location (GPS), time, speed and heading of your device. We collect this information while you have our app open or running at background to validate your trip prior to giving out the rewards, and also as an element to our overall traffic data that benefit our entire user community. However, Metropia will not permanently store raw trajectory data

  • Integration with social networks: Through the settings of your Metropia account, you may choose to log in using your social network account and/or share information between your Metropia account and your social network account. Through this option, you may choose to have personal information and other content about you available from social networks, transmitted and shared through the Services. Similarly, you may choose to have personal information and other content about you available from Metropia, transmitted to and shared through your social network account

  • With the location services being enabled in our mobile applications, we collect location data from your device, including latitude, longitude, altitude, speed and heading (collectively, "Location Information")

  • With the calendar integration services being enabled in our mobile applications, Metropia may collect events data from your calendar, which includes, without limitation, the time and location of the event (collectively, "Calendar Information")

  • Metropia may collect device related information for better service purpose, such as the Operating System (OS), OS version, brand and model, screen size, device ID, browser info, etc. on smartphone and computer devices

  • Metropia may access your phone contact list when you use the "On my way" feature to notify your friends about your trip

  • Any other data users generated by using the app, such as reserving a route, validating a route, earning reward Points and redeeming for rewards, etc.

  • Any other information your app store provider lawfully shares with us.


How We Use the Information?

In Metropia, your privacy matters to us. Our aim for you is to use Metropia smartly and securely. Metropia does not share, sell, lease or rent your personal information you provide to third parties unless absolutely necessary except for the following purposes:

  • To enable customization of your user experience when using the Service;

  • To enable you to share information (including Location Information) with other users of the Service and on other platforms such as authorized digital loyalty and reward service partner - DualSwipe, and other social networks integration such as Twitter and Facebook;

  • To communicate with you and to assist you with any questions you have about the Service;

  • To offer you other products or services that may be of interest to you;

  • To ease use of our Service by eliminating the need to re-enter information;

  • To display content and advertising customized to your interests and preferences; and

  • To create higher quality of service.


Except as otherwise indicated, Metropia uses Location Information:

  • To provide content relevant to your locations and routes;

  • To enable you to store your trip information in our Trips feature; and

  • To enable you to share location information with buddies. (“On My Way” feature in Metropia Mobile app)


Authorized Metropia service providers and contractors may have access to your information to facilitate its use consistent with this Policy. Personal Information and Location Information may be used to assist us in the development of new features and services and/or the improvement of our existing Service; To provide best protection to user’s personal information, Metropia will not permanently store the origin and destination data of the users, and the personal information we store does not reveals your true activities from origin to destination. We clip the first and last few segments of trajectory, we fuzzify the daily activity pattern, and we erase daily reservation logs that includes user’s origin and destination.

To cooperate with government officials or parties in litigation under process of law or regulation, or as otherwise required or permitted by law; to protect the security or integrity of the Service, and/or to enforce the terms governing its use; to protect against a threat of safety or destruction of property; and/or to protect against legal liability.  These purposes may include, but are not limited to, generating reporting, conducting research and analysis, and improving the design and content of our Service, and Metropia may share this data with contractors, partners, and other third-parties. By agreeing to this Privacy Policy, you are consenting to this sharing.


Metropia may disclose Personal Information and/or Location Information we maintain about you to non-affiliated third parties under the following types of circumstances; to comply with the law, or when we respond to a subpoena or other process, legal order, or official request; as otherwise required by law; to establish or exercise our legal rights or defend against legal claims; or, as permitted by applicable law, or violations of the legal terms that govern your use of the Service. In addition, Metropia may transfer Personal Information, Location Information and non-personally identifiable information if Metropia is acquired by or merged with another company in Metropia’s good-faith discretion.­­­­­­­­­­

Advertising Campaigns


Metropia may permit, solicit or contract certain other companies to conduct advertising campaigns on the Services. The advertisements that you see when accessing the Services are redirected from the servers of those advertising companies and may be geographically or contextually targeted. The cookies enable them to collect information about sections and features that you have accessed, advertisements posted on those sites and the advertisements that you have viewed. Some advertisers may use cookies on your computer. The advertisers' use of cookies is subject to their own privacy policies and not to this Policy. If you wish to study the privacy policies of those advertisers you should visit their services, or contact them directly.

Information Security


Metropia has implemented security measures to help protect against the risk of loss, misuse and alteration of any information under our control. We cannot, however, ensure or warrant the security of any information you transmit to us or store on the Services, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

IP Addresses and Cookies


Like other websites, the Metropia website uses your domain, IP address and browser information to help diagnose problems with our Service and equipment, to administer the Service, and for security purposes. "Cookies" are pieces of data sent from a Web server to a Web browser that enable a Web server to identify users that visit a site hosted by that server. Metropia may use Cookies and other similar technologies in order to identify you so that we can provide more customized information and services to you. In addition, advertisers on our Service may place their own Cookies. In general, if you choose, you can disable the use of Cookies by reviewing your browser's preferences and options.

How to Opt Out


You can opt out of location information services from the settings of your Metropia account, or by uninstalling the Application. At any time you may uninstall the Application by using the Application's uninstall option, or by using the programs removal feature of your operating system. Following the uninstallation process, Metropia will not be able to collect any further location-based information from you, or provide you with location based information about sites, shops and other places and attractions in your immediate vicinity.

Changing, Viewing or Updating Your Information

If you wish to access or amend any other personal information we hold about you, or request that we delete any information about you that we have obtained from an integrated social media service, please contact us via our Contact page at We will use reasonable efforts to process any change you make; provided, however, that requests to delete information are subject to our internal reporting and retention policies and all applicable legal obligations.

Children's Privacy


Protecting the privacy of young children is especially important. Our Services are NOT PERMITTED for children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If you are under 13 years of age, then please do not use or access the Services at any time or in any manner. If you are a parent or guardian and discover that your child under 13 years of age has obtained an account on the Services, then you may alert us at and request that we delete that child's personally identifiable information from our systems.

Privacy Settings

Although we may allow you to adjust your privacy settings to limit access to certain personal information, please be aware that no security measures are perfect or impenetrable. We are not responsible for circumvention of any privacy settings or security measures on the Services. Additionally, we cannot control the actions of other users with whom you may choose to share your information. Further, even after information posted on the Services is removed, caching and archiving services may have saved that information, and other users or third parties may have copied or stored the information available on the Services. We cannot and do not guarantee that information you post on or transmit to the Services will not be viewed by unauthorized persons.



International Visitors

The Services are hosted in the United States and are intended for visitors located within the United States. If you choose to use the Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Services. By providing any information, including personal information, on or to the Service, you consent to such transfer, storage, and processing.


Updates to this Privacy Policy

This Privacy Policy may be updated or modified from time to time. We will provide notice of any changes by posting the new Privacy Policy on the Services. You are advised to consult this Privacy Policy regularly for any changes. In the event that the modifications materially alter your rights or obligations hereunder, we will make reasonable efforts to notify you of the change. For example, we may send a message to your email address, if we have one on file, or generate a pop-up or similar notification when you access the Services for the first time after such material changes are made. Your use of the Site or other portions of the Services after such update or modification constitutes your acceptance of such changes to this Privacy Policy. This Privacy Policy and you are also subject to the Company's Terms of Use (the "TOU") and the applicable terms and conditions of the TOU (including limitations on damages, jurisdiction of disputes and application of law) shall apply to this Privacy Policy and any disputes relating to privacy of information issues hereunder.


If you have questions about this Policy or about how information we collect is used by Metropia, please visit our Contact page at or mail us at: Metropia Inc., 1790 E. River Road, Suite 140, Tucson, AZ 85718.