Finally, your Transportation System can Work as a System
Even large metropolitan areas with robust mobility options suffer from a lack of integration and cohesion from one mode to the next. Rather than working in tandem to support one another and balance supply and demand, these modes operate in silos or, even worse, in competition. By aligning options such as bus, light rail, and rideshare services, agencies can actively manage traffic flow and influence traveler behavior in real-time to achieve system-wide operational objectives. Metropia’s turnkey Mobility as a Service and Mobility on Demand solutions are ready to deploy in your market and redefine your system goals.
Overcoming the First Obstacle: Integration
In the transportation industry, getting your message in front of the audience is the first hurdle. Thanks to Metropia’s robust driver-friendly features, such as personalized routing and traffic-avoidance suggestions, even the operator of a single-occupancy vehicle has ample reason to engage with the app on a daily basis. From there, the commuter-science begins.
Converting Drivers to Transit Users
If simply presenting a traveler with mobility options resulted in behavior change, the wealth of trip planning apps in the market today would have already resulted in significant alternate mode adoption. In reality, travelers must be targeted with the right information at the right time to trigger the desired behavior change. Through Metropia’s artificial-intelligence driven behavior platform, INDUCE, agencies are able to progressively engage with its audience with personally-relevant information, methodically relaying of the benefits of identified transit services to the traveler and steadily increasing their opinion of that mode. This proven baby-steps approach allows travelers to be comfortably guided down a path rather than thrown into the deep waters of transit adoption.
Balancing Supply and Demand
Operating and optimizing an efficient transit system requires far more than getting drivers to convert to transit. At times, one bus may be overcrowded while another remains underutilized, or perhaps the closure of a rail line requires shifting commuters to another mode altogether. The ability to dynamically shift travelers in terms of departure time, route, and mode gives agencies the opportunity to strategically balance capacity across their entire network, maximizing efficiency and resources. Through Metropia's GoEzy app, agencies can dynamically engage travelers to make these adjustments, either through purely informational means or by leveraging pricing and incentives to tip the scales in favor of the desired behavior change.