Individual Feature Projects
Employer Transit Program
A holistic approach to reducing workplace congestion
As more and more municipalities implement policies governing employee transportation metrics in an effort to improve air quality or reduce highway congestion, many large employers have come to Metropia to design a program to decrease the number of employees driving to work alone.
We recently surveyed more than 1,000 employees of a large international technology employer and found that over 80% of the staff was interested in participating in a carpool as either a driver or passenger (or both!). Additional analysis of their specific trip details, such as home address and desired departure times, revealed that ⅓ of respondents were good candidates for a shared ride to work.
The survey results exceeded both our and the employer’s expectations in terms of employee willingness to switch to a more eco-friendly means of commuting – the remaining obstacle was HOW to switch. Based on these promising results, Metropia is developing an Employer Transit Program that will be sponsored and administered by the employer to its employees which incorporates carpooling, vanpooling, mass transit, and bike sharing.
Basic trip planners and carpooling apps lack the functionality that employers need to address their unique requirements:
protect the safety of their employees
detailed reporting for achieving municipality targets
incentivizing employees for sustained transit change
direct reimbursement for transit or driver subsidies or payment of ‘guaranteed ride home’
Each of these extensions requires integration with existing systems, and safeguards need to be put in place to reduce the likelihood of participation fraud. Additionally, different End User License Agreements and Privacy Policies are needed to protect both the interests of the employee and employer.
Additionally, employers need to address their employees’ out-of-work needs and enable the app to fulfill their transportation needs in the evening and weekends as well. Social carpooling and ride-hailing options are most commonly cited as desirable add-ons by employees.
Implementing a well thought through employer transit program can enable the employer to achieve prevailing transit requirements, reduce parking congestion and be an attractive employee benefit as well.